Rozy Penaloza

A New Look

Humber Applied Research and Innovation (ARI) wanted to update the look of their website. Their site's look was outdated in comparison to Humber College's newly redesigned website. It was time for change. Humber ARI approached me and another student to design a new look for their site.

Not One But Three

Perhaps one of the biggest challenges we faced in this project was the website had to appeal to Humber ARI's three audiences: Partners, Faculty and Students. Each one looking for different information in the same website.

There was a lot of content to begin with. Much of it needed to be updated, more content also was to be added.

Naturally, userflow was a challenge. Each user had to find the information they needed easily. The site also had to present the content effectively, while still abiding by the Humber Web Guidelines

The Goal

ARI's main goal was to increase collaboration with faculty and partners. They also wanted to increase student awareness, and participation with the Centre for Entrepreneurship. In order to achieve this we had to design a website that would be easy to navigate and would allow the audiences to find information, book collaborative spaces, and follow news and events.

The Design

The design has evolved since we started with the (very rough) sketches. The wesite went through 2 iterations before we created a prototype for userflow testing.

Low Fidelity

Mid Fidelity Prototype

After finishing the mid-fi mockups, I put together an Invision prototype to test user taskflow. The testing showed that we had to rethink the navigation of the website, to allow different audiences to quickly find information important to them. This is a link to the Mid-Fi Prototype.

High Fidelity